Design Process of Visual Concept Assimiliation of Traditional Clothing with Science Fiction from the Adaptation of the Bumi Novel by Tere Liye

Abstract

This paper contains the process of designing a visual concept of assimilation of traditional clothing designs with science fiction from the adaptation of Tere Liye's novel Bumi using the sequence of Armand Serrano's processes in making concept art. This visual concept design process aims to create a visual concept that is in accordance with the content and context of the story and can be used as a reference in creating a visual appearance that is coherent with the source of the adaptation. The study stage began by analyzing the content of the literature that had been collected using McCloud's Backstory method continued with context analysis using Charles Sanders Peirce's literature and semiotics studies and finally searching and developing keywords using the Words Association Network method.