Design Process as Communication Agency for Value Co-Creation in Open Social Innovation Project:

Abstract

Within the context of social innovation, this paper, builds on the established principle of ‘positive deviance’. The purpose of this approach was to identify design processes and tools that improved the communication within the QuYang Community, one case among many creative communities. In this practical context, the design process was conducted as the communication agency for decoding and recoding socio-space components as well as stimulating, externalizing, integrating and co-creating value in the creative elderly community. Open social innovation paradigm can be considered as one way to mitigate some of the risk associated with social innovation. Emerging “creative community [1] ” cases were seen as the grounded dynamic laboratories for clarifying the emerging open social innovation paradigm.