Design on Business Strategy under Value Creation System of Energy Internet

Abstract

The innovative development of Energy Internet is constantly changing and reshaping the development pattern of manufacturing and other related industries, bringing many emerging values to economic and social development. The value creation system in the field of energy Internet includes three parts: the value proposition derived from traditional value to emerging value, the value activities with emerging business as the main body, and the value realization with business model as the main focus, which makes it different from the value creation methods of traditional energy and electricity. And the business model is one of the key links of the energy Internet, is an important way and way to realize value. Based on the value theory and combined with the logic of energy Internet value creation and its business model, this paper deconstructs and analyzes the value creation system of energy Internet and puts forward the business model strategy under the value creation system. Three emerging values of energy transformation services, energy digital products, and energy platform ecology are identified and their corresponding three emerging business activities are identified. Thus, three business models under the value creation system of energy Internet are proposed: service-led, technology-driven, and platform ecology. This paper further adopts the existing business model design methodology, constructs a simplified business model strategy analysis and design method, proposes three business strategies of product, capital and operation. This paper innovatively constructs the energy Internet value creation system architecture, puts forward the business model strategy analysis framework, identifies the emerging value, emerging business and new business model, and provides direction and guidance for the energy Internet value creation and the emergence of business model.