Abstract
This research focuses on a service acquisition mode for parents in urban separated families of China to promote the popularization of elderly care services in Internet economy. Based on interviews and questionnaires, authors find the pain point of the elderly care service acquisition mode and propose a tripartite participatory mode. Using this new service acquisition mode, adult children can play an assistant role with a smartphone-based service purchase platform. Next, in order to determine what services should be provided priorly on the platform, an empirical study based on questionnaires and KANO model is carried out to screen a propriate services items. Through the innovation of new elderly care service acquisition mode, more practitioners are supposed to expands their business effectively in aging market, and to play an ever more active role in the growth of Internet economy.
Highlights
Background and purposeWith the accelerated development of China's aging and urbanization trends in recent years, the aging level of core cities in a region has reduced, while that in surrounding area has enhanced since 2010 [1]
As a proven business model, the third-party trading platform based on mobile Internet integrates many commercial resources and trading chains and is convenient so that it can effectively boost the development of elderly care services
Considering the popularity of smartphone applications among the elderly population, deepened reflection should be made in the design of services and user experience in order to practically popularize the application of such platform
Summary
With the accelerated development of China's aging and urbanization trends in recent years, the aging level of core cities in a region has reduced, while that in surrounding area has enhanced since 2010 [1]. As a proven business model, the third-party trading platform based on mobile Internet (hereinafter referred to as "elderly care service platform") integrates many commercial resources and trading chains and is convenient so that it can effectively boost the development of elderly care services. At present, such platforms are still relatively scarce. The author conducted empirical research on users by interviews and questionnaire survey and further explored the service acquisition mode and service planning methods in the elderly care service platform based on the result. A new practice path is supposed to enlighten practitioners to expand their business in aging market, and more opportunities are incubated to promote the innovation of Internet economic
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