Abstract
A distributed application that runs on numerous computers and communicates via a network of computers or servers is a web application. Today’s web developers must choose a development technology amongst rapidly evolving technologies. The implementation of user experience personalization using Sitecore version 10.0, also parallel require Asp.Net framework, C#, integration of API using SOAP methods and data privacy compliance. A series of features must be implemented onto the web application; these features are part of the final personalization enabling tailor made user experiences. A custom-made user experience is a practical implementation of AI in digital marketing helping enterprises reach their target audience quickly. The incorporation of AI consumers profits from marketing because of its relevance, ease of use and business/marketers (anticipating customer behavior, projecting trends, content hyper-personalization).
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