Abstract
National and other election studies suffer from a number of problems that can be addressed if electoral researchers focus first and foremost on the ‘core business’ of election studies — measurement of the dependent variable in all its aspects — and allow other concerns (generally associated with measuring independent variables) to be ‘hived off’ to special-purpose surveys specific to particular sub-fields of electoral studies. These additional surveys can later be linked to the core election study for analysis purposes. This paper spells out the manner in which such linkages can be implemented, and enumerates a variety of advantages to be gained from splitting up in this way the business of studying voter attitudes and behavior. It elaborates how measurement of the dependent variable, traditionally a straightforward question about party choice, can be improved, and indicates the advantages thereof for improving our understanding of the voter's calculus, and for comparative electoral research.
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