Abstract
Mass customization has recently received a significant amount of attention by the business community. However, the engineering approach to produce an increasing variety of customers' requirements without a corresponding increase in cost has not been well developed. In this paper, we propose a design approach to mass customization (DFMC) that is based on the belief that mass customization can be effectively achieved through design, in particular during the conceptual design and preliminary development stages. The core of DFMC is to develop a mass customization oriented product family architecture (PFA) with a meta level design process integration as an unified product creation and delivery process model. The formulation of PFA enables the optimization of reusability/commonality in both product design and process selection from the product family perspective. It also provides a basis to facilitate the front end configuration in order to fulfill the individual requirements of customers. This paper reports the proposed approach with an example of mass customization of power supply products.
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