Design-Driven Conflicts: A Design-Oriented Methodology for Mindset and Paradigm Shifts in Human Social Systems

Abstract

Transformability is one of the essential attributes of social systems. To improve transformability, one should create the preconditions for strategic intervention on the underlying social structures. This paper proposes a design-driven conflict (DDC) methodology in response to the limitation of the systemic design approach by aggregating a network of allies essential for the paradigmatic shifts. The proposed methodology has more strategic implications. It starts with unfolding the actors and shared resources (phase one context mapping). It continues with defining the power relations between them, drivers, and spillovers that cause conflicts and disagreements (phase two analysis). After this, it shows how one can synthesize the commonalities and the core narratives of actors in the form of boundary objects (phase three synthesis). By using the existing narratives and the commonalities between actors as inputs for the translation phase, DDC creates the preconditions for a network of allies construction. Next, the methodology uses translation as a method, in relation to the four moments of a ‘sociology of translation’, problematization, interessement, enrolment, and mobilization, in order to gradually change the learning paradigm of the system. In the scaling-up phase (phase five), DDC proposes ways of creating a narrative platform, shedding light on how to mobilize the results of translation from the community level onto a broader social scale. The framework for the design methodology has been evaluated based on a method content analysis and by a group of experts from diverse backgrounds and disciplines. The results show, except for the efficiency of the method, which requires additional investigation in a real-life context, the efficacy and effectiveness of the method have been elaborated in a sufficient way.