Design Discourse: An Outline of the Terminological Apparatus

Abstract

Design is a relatively young field, increasingly in demand in modern culture – not only within its professionally established limits but also as a technique for generating new ideas and products in business, education, urbanism etc. Strengthening the professional boundaries of design as a form-building activity whose purpose is harmonization of human material environment can be done through a discursive approach. It provides the opportunity to “equalize” the material and ideal origins of design. This article explores the implementation mechanisms and the specific language means of design discourse. The necessity of giving conceptual status of such terms as “concept”, “sketch”, “layout”, “module”, “thing” and various others is shown. This research into the social-communicative aspect of design allows to develop an original and relevant system of concepts that can help not only to analyse the design processes and forms but also to establish its limits. This could help to address a number of more concrete theoretical problems, including specific design methods that distinguish it from artistic, architectural, marketing and general research methods.
 Keywords: design, design discourse, design thinking, form, objectivity, project, project implementation, concept