Abstract
The aim of the paper is to find out how the design of regional newspapers has changed and what cultural and social factors have affected it. The paper analyses the design of Latgale region newspapers “Latgales Laiks, “Rēzeknes Vēstis”, “Vaduguns” in three periods from 1998 to 2017. A comparative analysis is made, analysing the processes that have affected the visual communication of cover pages and the content. Content analysis is used as a research method to achieve the aim. In the study, a total of 270 regional newspapers were analysed. During the period from 1998 to 2008, there were changes in the design of the newspapers that took place under the influence of cultural and social factors: higher-quality photographs, colourful content, original design solutions, and official websites of newspapers etc. The changes were found in all three of design disciplines, while the detected newspaper design changes in the period from 2008 to 2017 had not affected the overall visual image of the newspapers.
Highlights
There is a tendency in the 21st century in Latvia and in the world that the number of newspaper readers and subscribers is rapidly diminishing, so what is the relevance of the debate in society about whether printed newspapers can be saved and what is their future? Technology development has hit the regional newspapers that often have limited financial resources, and it makes it difficult to adapt to the current trends, yet the newspaper designers do not pay enough attention to design considering it as a decoration, rather than a message carrier
The aim of the paper is to find out how the design of regional newspapers has changed and what cultural and social factors have affected it
The changes are found in all three of design disciplines, while the detected newspaper design changes in the period from 2008 to 2017 have not affected the overall visual image of the newspapers, and it can be concluded that the regional newspapers lags behind social and cultural processes taking place in the community
Summary
There is a tendency in the 21st century in Latvia and in the world that the number of newspaper readers and subscribers is rapidly diminishing, so what is the relevance of the debate in society about whether printed newspapers can be saved and what is their future? Technology development has hit the regional newspapers that often have limited financial resources, and it makes it difficult to adapt to the current trends, yet the newspaper designers do not pay enough attention to design considering it as a decoration, rather than a message carrier.
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