Abstract

A study of the operation of a flower stand in the wholesale market in Brisbane uses a perspective of the business to plan for change. The perspective views the flower terminal as inputs, processes and outputs in an interactive environment of people, technology, facilities and economics A clear understanding of the nature of the distribution terminal results. A low level of technology was the major shortcoming of the business. A framework for decision making is given, based on a trade-off between the price advantages and costs of quality management. Quality management is treated in terms of quality-price and quality-environment relationships. The evaluation and implementation of the facilities required for alternative schemes are discussed.

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