Design Creativity: Mechanism, Tools and Applications

Abstract

In the 1950 presidential address to the American Psychological Association, Guilford (1950) emphasized the importance of creativity research and urged researchers to adopt scientific approaches to the topic. Today, creativity has become one of the most popular and significant research topics, crossing disciplinary boundaries. This issue consists of five papers exploring creativity from different perspectives. The first two papers study creativity related problems from cognitive perspective; the next two papers focus on development of creativity support tools and the last paper explores the link between creativity and humour. Divergent thinking has long been associated with creativity. The paper titled “When does a paper clip become a sundial? Exploring the progression of originality in the alternative uses test” aims to understand how the Alternative Uses Test relates to originality. The Alternative Uses Test is a divergent thinking test in which the testees are asked to list unusual uses for an ordinary object. In the experiment, the authors asked 293 participants to list alternative uses of a paper clip as many as they can in three minutes. The contribution of the paper is twofold. First, the analysis shows that participants who generate more ideas have more original ideas and the first nine responses are less likely to be original. Based on this result, the authors suggest that experimenters should not limit the examinees’ responses to 6 items for the Alternative Uses Test as in its current version. Responders should be required to produce at least 9 ideas to ensure the originality of the idea. The same advice goes to a brainstorming meeting where the chair should encourage participants to think of at least 9 responses. Second, from the analysis of the test, the authors create a database that can be used in scoring the digital format of the Alternative Uses Test in real time. The second paper titled “Considering confirmation bias in design and design research” studies confirmation bias, a cognitive factor that obscures creativity. In the paper, the authors explore the prevalence of confirmation bias in design and design research. Confirmation bias is a tendency to validate beliefs rather than invalidate them. Confirmation bias is one of the factors leading to failures of adopting appropriate design solutions because designers tend to accept a design that they believe. Designers justify their choice by relying on supporting evidence and underrating, or even overlooking, conflicting evidence. Confirmation bias can also influence design researchers. To investigate this phenomenon, the authors asked sixteen researchers to evaluate a hypothesis using given data. The participants are divided into two groups: one group uses decision matrix to evaluate the data and the other group does not use any method. The result reveals that most of the subjects in the intuition group (no method) confirms that the hypothesis is true and their evaluation is bias towards confirming evidence. In contrast, the matrix group shows similar responses to the ideal answers. From this study, the authors address the possible impact of confirmation bias on scientific research and review methods to mitigate the effect.