Abstract
In the last 15 years of accelerated digital technology evolution a well-established model of product and service development known as the hype cycle has been seen to effectively characterise the progress of specific technologies from birth to acceptance. LBS need to be assessed against this template and currently it can be argued that they are lying in the ‘Trough of disillusionment’. In order to ensure that LBS move through the cycle towards the ‘Plateau of productivity’, the emerging LBS interdiscipline needs an assessment of what is needed for LBS to succeed.
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