Abstract
This study fills a gap in the analysis of international news coverage by comparing the design elements of international news stories in both the American and Brazilian media, identifying any common or discerning trends. Best selling newspapers in both countries were examined, and a content analysis performed to compare their layout, using a number of different variables. Results show that American publications seemed to give a higher salience to international stories compared to Brazilian publications when it comes to their design.
Highlights
It was Walter Lippmann, famous columnist and writer, who in 1922 first addressed the question of how issues come into being and become salient in the mind of the media, the public, and the government, when he discussed the effects of propaganda in France
In Brazil, the majority of international stories were positioned on the middleleft quadrant of the page, while, in American newspapers, the majority of stories were located on the middle-center quadrant of the page – a space considered more privileged, showing a tendency of American newspapers to highlight international stories more than Brazilian newspapers based on placement
The use of art along with international news seemed more common in American newspapers than Brazilian ones
Summary
It was Walter Lippmann, famous columnist and writer, who in 1922 first addressed the question of how issues come into being and become salient in the mind of the media, the public, and the government, when he discussed the effects of propaganda in France. Among the many facets of this question of hierarchy of news in publications, the actual design of newspapers plays a part. On the day following the September 11 attacks, for example, newspapers worldwide devoted most of their front pages to the attack. Was the focus of front pages on September 12, 2011 similar – as expected – but the design of those pages was similar – very large headlines, one-story front pages, very large photos (many times, the very same photos of the first, the second or both airplanes crashing into the towers)
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