Abstract
The contradictory integrity of the global and the local is viewed as a source of transnational and regional development. Design is an important aspect of glocalization, which ensures the “formulation” and introduction of basic ideas into the real life, and a space of compromise and interaction between the global and the local. It is clearly demonstrated by contemporary branding systems. Design as a scientific and educational space is presented in glocal discourses through the work of the Design Department of INRTU.
Highlights
The contradictory integrity of the global and the local is viewed as a source of transnational and regional development
– Современная образовательная среда как пространство трансмутации глобального и локального, построения идентичности в рамках компромисса транснационального и аутентичного;
7. Mike Featherstone, Scott Lash, Roland Robertson
Summary
The contradictory integrity of the global and the local is viewed as a source of transnational and regional development. Экспансия глобализационных процессов в разные сферы жизни и деятельности, породившая по всему миру ответную защитную реакцию в виде развития местных инициатив и традиций, делает актуальным исследование проблем взаимодействия этого «мира миров» как глобального и локального, изучение механизмов становления новых норм, влияния транснациональных компаний на жизнь местных / региональных культур.
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