Design and Research on Visual Image of Rural Tourism Brand in Pinggu District of Beijing under the Background of Rural Revitaliation

Abstract

Brand visual image plays a very important role in modern tourism marketing, and it is an important channel for tourists to obtain tourism destination positioning. It can not only provide consumers with directional information of tourism destination, but also help the development of local industry and the sale of products. Based on the analysis of the role of visual image design in the shaping of rural tourism brand image, combined with the background of Rural Revitalization policy and the characteristics of rural tourism brand image, this paper constructs the model of rural tourism brand image, and puts forward the promotion strategy of rural tourism brand image.