Design and research on industry user experience in Internet financial network

Abstract

With the development and progress of the Internet era, the mode and development environment of many industries are gradually changing and developing towards networking, the combination of online and offline has become the mainstream, but the development of the Internet is accompanied by hidden dangers of personal information security, especially for the financial industry, industry has become a very prominent user experience problem in the Internet finance industry. With the prosperity of Internet finance, many enterprises attach importance to the construction of Internet Finance websites, and improve the trust and experience of users through the design of websites. This paper analyzes the user trust experience and trust mechanism in Internet financial websites; Through the analysis of different user groups to compare the degree of trust in Internet Finance websites, compare the level of trust and coupling between traditional finance and Internet Finance in the hearts of users; Through the research, it is found that most white-collar social workers have high trust in Internet financial websites, and the elderly group has the lowest trust; In contrast to traditional finance, we can effectively improve the functionality and value of financial products in the Internet Finance website, drive the emotional identity of users, and attract users visually from the website design, establishing and maintaining users' trust in Internet finance industry websites can greatly enhance users' trust in Internet finance; It expands the scope of financial services and simplifies service channels,it will have a positive impact on the development of Internet Finance and website design in the future.