Design and implementation software for mining association rules (market basket analysis) to design product layout desicions

Abstract

A provided data from a transactional database, has supported technical development which can automatically find product association or items saved in the database. This finding association rules between saved product in database known as mining association rules. There are so many theories and algorithm developed for conducting mining association rules. One of algorithm developed is Apriori algorithm. This method, has a main goal to find the maximum frequent itemset. Next, this frequent itemset will be generated into associative rules which are not shown before in the database, become valuable information for considering materials in the decision process. Apriori algorithm is a interpretation technique of mining association rules, will be implemented into a web based software. On the software test which use in some different data, it’s concluded that time for mining association rules depends on the presence of every item in every transaction, total of transaction, minimum support and minimum confidence. For smaller value of minimum support and minimum confidence that entered, program will generate more association rules, vice versa.