Abstract
BackgroundAlthough skin cancer is largely preventable, it affects nearly 1 of 5 US adults. There is a need for research on how to optimally design persuasive public health indoor tanning prevention messages.ObjectiveThe objective of our study was to examine whether framed messages on indoor tanning behavioral intentions delivered through short message service (SMS) text messaging would produce (1) positive responses to the messages, including message receptivity and emotional response; (2) indoor tanning efficacy beliefs, including response efficacy and self-efficacy; and (3) indoor tanning risk beliefs.MethodsWe conducted a pilot study of indoor tanning prevention messages delivered via mobile phone text messaging in a sample of 21 young adult women who indoor tan. Participants completed baseline measures, were randomly assigned to receive gain-, loss-, or balanced-framed text messages, and completed postexposure outcome measures on indoor tanning cognitions and behaviors. Participants received daily mobile phone indoor tanning prevention text messages for 1 week and completed the same postexposure measures as at baseline.ResultsOver the 1-week period there were trends or significant changes after receipt of the text messages, including increased perceived susceptibility (P<.001), response efficacy beliefs (P<.001), and message receptivity (P=.03). Ordinary least squares stepwise linear regression models showed an effect of text message exposure on self-efficacy to quit indoor tanning (t6=–2.475, P<.02). Ordinary least squares linear regression including all measured scales showed a marginal effect of SMS texts on self-efficacy (t20=1.905, P=.08). Participants endorsed highly favorable views toward the text messaging protocol.ConclusionsThis study supports this use of mobile text messaging as an indoor tanning prevention strategy. Given the nature of skin cancer risk perceptions, the addition of multimedia messaging service is another area of potential innovation for disseminating indoor tanning prevention messages.
Highlights
Skin cancer is largely preventable by reducing ultraviolet radiation exposure, the incidence has increased [1,2], affecting nearly 1 of 5 US adults and incurring significant costs to society [3,4,5]
This study supports this use of mobile text messaging as an indoor tanning prevention strategy
Given the nature of skin cancer risk perceptions, the addition of multimedia messaging service is another area of potential innovation for disseminating indoor tanning prevention messages. (JMIR Mhealth Uhealth 2016;4(4):e137) doi:10.2196/mhealth
Summary
Skin cancer is largely preventable by reducing ultraviolet radiation exposure, the incidence has increased [1,2], affecting nearly 1 of 5 US adults and incurring significant costs to society [3,4,5]. The 2014 Surgeon General’s Call to Action to Prevent Skin Cancer called for research on how to optimally design persuasive public health indoor tanning prevention messages targeting young women [5]. In other areas of cancer prevention and control (eg, tobacco control), public health communication messaging is a recommended best practice for preventing and reducing behavioral risk factors for cancer [15,16]. Such messaging approaches are designed for wide reach and impact because they can be delivered through channels such as the Internet, mobile phones, and public health campaigns [15,16]. There is a need for research on how to optimally design persuasive public health indoor tanning prevention messages
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