Abstract

This paper is based on the analysis of the rail freight demand and problems, by conducting SP survey for the owner of the demand in the freight market and using cluster analysis to segment the freight market to obtain differentiated needs of each owner. And combining product hierarchy theory, this paper analyzes the design elements of frail freight products. Finally, from the perspective of the unitized rail transport product, the paper analysis three kinds of modes of transportation, including truckload, LTL, container transport, and designs and develops the form of the rail freight transport products on the internet of things. This research considering the characteristics of railways and the market demands to create some unitized transport products in the application environment of the internet of things, which is personalized, diversified, and meeting the needs of shippers.

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