Abstract
The paper presents design and development of mobile phone using Quality Function Deployment. Quality Function Deployment is one of the total quality management tools used to convert customers’ needs into design specifications. A market survey is conducted to find out the voice of customer. The Voice of the Customer is converted into customers’ needs. Relative importance is assigned to customers’ needs. A list of technical requirements that could fulfill the customers’ needs is produced. A relationship matrix is developed between the customers’ needs and the technical requirements. The relationship matrix is converted into the House of Quality. Output from the House of Quality is used in concept generation of mobile phone. Concept generation is followed by concept selection. Final improved model of the mobile phone is presented.
Highlights
Yoji Akao is considered as the father of Quality Function Deployment (QFD) who introduced the concept of QFD in Japan in 1966
The customer needs, their relative importance, and technical requirements are used in building House of Quality (HOQ) for the mobile phone
Concept generation is followed by concept selection of mobile phone
Summary
Yoji Akao is considered as the father of QFD who introduced the concept of QFD in Japan in 1966. QFD provides significant advantages, for example: to reduce design and development time, to spotlight the satisfaction of customers, and to increase communication at all levels of an organization (Kasim et al, 2009). It speeds up changes during the various phases of product development. It can assist product designers to identify important design attributes and provide suggestions for possible improvements in these attributes (Liu, H-T and Cheng, H-S., 2016) Because of these advantages, it has become an accepted support to the product planning and development process (Akao and Mazur, 2003; Chan and Wu, 2002; Chan and Wu, 2003; Day, 1993).
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