DESCRIPTIVE ANALYSIS OF COMPETITION AND THE ADOPTION OF GAME THEORY IN BUSINESS GAME AMONG SMALL SCALE CAFETERIAS IN NIGERIA

Abstract

This study focused on competitive situation and business game among small scale cafeterias in Nigeria. Thus, the study investigated factors influencing competitive situation among small scale cafeteria businesses in Nigeria, and the adoption of games theory in business game and its effect on the overall performance of small scale cafeterias in Nigeria. The study was conducted on selected cafeteria businesses from ten areas in Ogun State, Nigeria. This study analyzed the data collected in table with descriptive method and applied Chi-square and ANOVA statistical method. Findings show that price, service quality and customer’s value influence competitive situation among small scale cafeterias, and that the adoption of games theory in business game has effect on the overall performance of small scale cafeterias in Nigeria. Though, empirical result proves the effect to be insignificant. The study concluded that factors (such as price, service quality and customer’s value) account for the outlook of competitive situation among small scale cafeterias in Nigeria, and that cafeteria owners can grow competitive advantage by applying the assumption of games theory. This study therefore recommends that cafeteria owner-managers should pay close attention to prices; service quality and customer’s value to enable them enhance viable competitive position in the business game.