Abstract
The objective of this study was to identify the ranking order of design attributes of branded sports shoes. Total Interpretive Structural Method [TISM] method implemented in this study. A one-on-one discussion was conducted to fill the experience survey questionnaire. The questionnaire consists of logical statements includes the choice factors F1-F6 was mentioned by the participants. On the expert’s opinion of logical based statements, the level partition developed to find out the design attributes hierarchy. There are six iteration process took place to arrive the final hierarchy of design attributes.
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