Abstract
The deregulation of television and resulting implications for programming and the public interest have been the focus of considerable debate. This study investigated perceptions of issues related to current policy, perceptions of the effectiveness of television in meeting informational needs, and whether perceptions have changed since deregulation. Significant differences were found between pre‐ and post‐deregulation attitudes toward policy‐related issues and the quantity of commercials on television. Perceptions of the amount of news broadcast, coverage of local issues, and the extent to which programming meets local needs revealed no significant change since deregulation. The results revealed strong public support for the requirement that broadcasters cover more than one side of controversial issues.
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