Abstract
The writer as star: On Karl May’s strategies of generating fame This essay seeks to contribute to the subject of generating fame in one’s lifetime in literature. It begins by exploring the conditions and strategies which need to be present, in order to reach the highest level of fame — stardom — in one’s lifetime. In contrast to other areas such as film, music, sport, theatre and the like, literature has struggled to produce stars. However, at the turn of the nineteenth to the twentieth century — that is, long before the advent of the film star — Karl May was the incarnation of a writer who fulfilled all the significant requirements which constitutes a star. He was endowed with the double body and an organised following of supporting fans, and he possessed a media presence as well the required continuity — albeit one that was limited in time.
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