Der Betriebsplan – eine Verbindung strategischer und operativer Managementprozesse (Essay)

Abstract

The business plan – a combination of strategic and operational management processes (essay) Economic success must be the central objective in forestry business planning. Business planning thus differentiates from forest development planning. The latter, depending on the degree of commitment, must enter the operational environmental analysis as an influencing factor or as a restriction. The forest owners remain the most important stakeholders, shaping business organization and the management of their forests within the given legal framework. By means of the business plan, management comes to an agreement with the forest owners over their operative objectives, so that the result is a viable and promising strategy. The planning concept of the Bern State Forest Enterprise integrates existing operative elements into the business plan. Mission statement and management strategy are linked to operational management and implementation by further strategic objectives, such as a silvicultural concept. On an operational and dispositive level, the main instrument is forest production planning and monitoring. Strategic controlling measures complete the concept as described. The foresters on the ground, with their know-how and their operative planning data, contribute to strategic planning. The silvicultural concept is thus largely defined by the foresters responsible for biological production. Besides the strategies, structures and systems, sufficient attention must be paid to soft factors such as corporate culture, staff development and motivation. A successful implementation of the business plan can only be achieved through a high level of common identification with the business objectives.