Deploying Identity for Democratic Ends on Jan Publiek– A Flemish Television Talk Show

Abstract

If public self-expression is a crucial feature of democracy, how might it work on the democratic – or at least, mass – medium par excellence, television? Television talk shows often allow ‘ordinary’ participants the opportunity to express themselves, i.e. deploy identities, feelings and opinions, presumably to further their own ends. This article uses speech act theory and Bakhtinian genre theory to analyze the talk on Jan Publiek, a Flemish talk show. This close reading helps to determine how two of the 20 ‘ordinary’ participants co-created shifting and even contradictory identities with other participants, the host, the producers, the conventions of television talk shows and larger discourses such as those of gender and class. In these two cases, the participants seem mostly to fail in employing the medium of Jan Publiekto achieve their stated aims. The authors claim that while discourses may never be completely transparent, their means of functioning can still be better understood. All participants of television – producers, actors, viewers, media scholars – can benefit from the kind of media literacy to which this article contributes.