Abstract

We often have the feeling today that children are turned into voracious consumers even before they leave their cradles. In fact, as Dennis Denisoff’s edited collection, The Nineteenth-Century Child and Consumer Culture, points out, the targeting of young people by consumer culture started decades before, at a time when the definition of the child was changing and consumer culture boomed, modelling identity and children in need of influence and control. As Denisoff’s introduction underlines, n...

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