Den populistiske retoriks potentiale. En undersøgelse af Donald Trumps valgkampagne 2016

Abstract

Populist movements experience success, while established parties and institutions such as human rights, free trade deals, the EU and NATO are framed as enemies of the people. But what exactly is populism and what constitutes populist rhetoric? Through an extensive reading of Donald Trump’s electoral campaign this article advances an understanding of populism as a rhetorical phenomenon and develops a theoretical model for analyzing populist rhetoric