Demystifying ‘selfie’: a rampant social media activity

Abstract

ABSTRACT‘Selfie’, the Oxford Dictionary’s word of the year in 2013, has been gaining popularity as a global phenomenon and its usage is growing with technological advancements in front-facing cameras and photo-editing software. Earlier studies hold a lopsided view of either criticising selfies as ‘vain’ and ‘narcissist’ or appreciate them as ‘feel good’ for ‘positive identity formation’. The current study intends to take a fresh look at the act and explores reasons and motivators of young college students in India, as they take selfies and traces the usage pattern and its likely relationship with the motivators of selfie-taking. Qualitative data were gathered through a focused group discussion conducted among graduate students with an average of 23.5 years who volunteered to participate in the discussion. Results show that male and female students have varying reasons for taking selfies and it is often an act of fun and assertion of one’s right to ‘self-depiction’. Selfies have a life-cycle which ends after they receive reviews on the social media platform. Results from the study can aid policy-makers in India and theoretically add to the nascent field of literature in the area.