Abstract

India has a majority percentage of population in rural areas and still in large areas, literary percentage is low in spite of adult education program launched by the government. More and more banks need to address the issues of this less literate segment of society for fast grasping of the alternate delivery channels and use the alternate delivery banking channels with a better perception of security in use of these channels. Demonetization in India 2016 has created enough background to adopt more and more alternate delivery channels. However, the alternate delivery services by the banks in Hindi or mother tongue friendly mode are a welcome step and is likely to give a major thrust in rural India and will ultimately help combating the problems created by demonetization.

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