Abstract
A study of population trends is basic to Long Range Planning. It has particular relevance in personnel planning, especially in developing policies for the recruitment and development of skilled, technical, and managerial staff. An understanding of population changes is also fundamental to any marketing operation. The author examines population statistics for the U.K. and suggests some of their lessons for the corporate planner. He plots such general trends as: 1. 1. Increasing economic pressure to provide for the young and old from a dwindling work force. 2. 2. Ever rising general standards of education. 3. 3. Increasing material aspirations, e.g. for housing, domestic equipment, and travel. 4. 4. Growth in discretionary income.
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