Abstract
Tourist arrivals in Hawaii failed to grow during the 1990s, leading to recent strategic planning efforts to promote tourism in the state. These plans often refer to the demographics of target markets. This article measures the impacts of demographic and distance variables on household leisure travel to Hawaii. The results show that location, income, household type, and other demographic variables have large impacts on the probability that a household will travel to Hawaii. The results are based on individual household data from the 1995 American Travel Survey conducted by the U.S. Department of Transportation's Bureau of Transportation Statistics.
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