Demographics and money attitudes: a test of Yamauchi and Templers (1982) money attitude scale in Mexico

Abstract

Despite the central role money attitudes play in our lives, little is known about the factors which shape these attitudes. This is particularly true when discussing consumer behavior in Mexico. Mexicos emergence as a major economic force and member of the worldwide consumer culture Roberts and Martinez, 1997. The emerging consumer culture in Mexico: an exploratory investigation of compulsive buying in Mexican young adults. Journal of International Consumer Marketing, 10, 7-31] suggests that a benchmark study of the relationship between demographics and money attitudes is warranted. A major contribution of the present study was its refinement of Yamauchi and Templers Money Attitude Scale (MAS) Yamauchi and Templer (1982). The development of a money attitudes scale. Journalof Personality Assessment, 46, 522-528]. A second contribution was the elucidation of the relationship between several demographic measures and money attitudes. Five separate regressions showed that each of the demographic measures was related to at least one of the identified factors of money attitudes. Directions for future research are discussed.