Demographical, personality, alcohol use, and mental health characteristics associated with different alcoholic beverage preferences among students

Cecilie S Andreassen,Marco Tommasi,Eilin K Erevik,Ståle Pallesen,Øystein Vedaa,Torbjørn Torsheim

doi:10.1080/23311908.2020.1824305

Cecilie S Andreassen, Marco Tommasi + Show 4 more

Open Access

https://doi.org/10.1080/23311908.2020.1824305

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Abstract

The study investigates correlates (i.e. demographics, personality, alcohol use and alcohol-related harm, alcohol expectancies, and mental health) of different alcoholic beverage preferences (i.e. b...

Highlights

Specific alcoholic beverages have been used to symbolise different social affiliations like class and gender for as long as humans have enjoyed alcohol (Dietler, 2006; Dumbili, 2018)
Based on previous research one may expect individual characteristics of demographics, person ality, alcohol use and cognitions and health to be related to alcoholic beverage preferences
Personality traits are another type of individual characteristics that are immensely important for identity and likely to be reflected in one’s choice of alcoholic beverage (Dietler, 2006; Stryker, 2007)

Summary

Introduction

Specific alcoholic beverages have been used to symbolise different social affiliations like class and gender for as long as humans have enjoyed alcohol (Dietler, 2006; Dumbili, 2018). Studies on the correlates of beverage preferences have contributed to a deeper understanding of the association between wine and positive health outcomes (e.g., lowered mortality and lowered risk of cardiovascular diseases) This association has mainly been attributed to different common third variables such as healthy diet and low-risk alcohol use (Gartner et al, 2019; Jensen et al, 2002; Klatsky et al, 2003; Sluik, Bezemer et al, 2016; Sluik, Brouwer-Brolsma et al, 2016). Demographics are likely to relate to alcoholic beverage preferences as such characteristics are important social identity markers and known to predict a range of consumer behaviours, including choice of alcoholic beverage (Agnoli et al, 2018; Carpenter et al, 2013; Klatsky et al, 1990; Lennox et al, 2018). The reasons for the latter link are not fully understood but are believed to be, at least in part, related to alcoholic beverages as identity markers, where those in groups with healthier habits, in particular those with higher socioeconomic status, are more likely to prefer certain beverages (e.g., wine) over others (Klatsky et al, 2003)

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