Demographic Factors As Determinant Of Effective Communication among Academic Library Personnel in South West, Nigeria

Abstract

The study focuses on demographic factors (education. Socio-economic and cultural background) as determinant of communication effectiveness among academic library personnel. Survey research method was adopted for this study whereby questionnaire was used to elicit response from respondents and samples were drawn from the personnel of libraries such as Kenneth Dike (UI), Lead City University Library, Nimbe Adedipe Library (FUNNAB) and Centre for Learning Resources (Covenant University).The total of 201 copies of questionnaire were found usable out of 209 distributed in the highlighted libraries. Purposive sampling technique was used based on the existing knowledge of the population. The study revealed that the level of education, as well as the cultural belief of library personnel plays a significant role in their information sharing pattern. The study also found out that low economic status affect effective communication among library personnel which in turn have impact on the services render to library clients. The study however concluded that effective communication is needed to modify behaviour, achieve productivity and meet goals.