Demographic Dynamics in Investment Behavior: A Comprehensive Study on Gender, Occupation, and Financial Decision-Making Patterns

Abstract

This study explores the intricate interplay between demographic factors, specifically gender and occupation, and various dimensions of investment behavior. A significant gender disparity in participation is acknowledged, emphasizing the need for equitable representation in financial research. The majority of participants perceive their investment knowledge as "Intermediate," underscoring a moderate level of confidence. The study investigates information sources, decision-making preferences, portfolio review frequencies, financial goals, and preferred investment types, unraveling nuanced patterns across genders and occupations. Findings reveal a shared reliance on "Financial News" and "Professional Advice" for investment decisions, with notable gender-based differences. Preferences for independent decision-making or financial advisor assistance exhibit balanced distributions. Weekly portfolio reviews emerge as a common practice, particularly in service occupations. "Wealth Accumulation" stands out as the dominant financial goal, though gender and occupation nuances surface. The most prevalent investment type is "Stock & Mutual Funds," with variations by gender and occupation. The study concludes by offering recommendations for tailoring communication strategies, enhancing educational initiatives, adopting client-centric approaches, and aligning products and services with diverse investor goals and preferences. By shedding light on these demographic dynamics, the study provides actionable insights for financial institutions, advisors, and policymakers seeking to better understand and serve the diverse needs of investors in an ever-evolving financial landscape.