Demographic and Structural Characteristics to Rationalize Link Formation in Online Social Networks

Abstract

Recent years have seen tremendous growth of many online social networks such as Facebook, Linked In and My Space. People connect to each other through these networks forming large social communities providing researchers rich datasets to understand, model and predict social interactions and behaviors. New contacts in these networks can be formed either due to an individual's demographic profile such as age group, gender, geographic location or due to network's structural dynamics such as triadic closure and preferential attachment, or a combination of both demographic and structural characteristics. A number of network generation models have been proposed in the last decade to explain the structure, evolution and processes taking place in different types of networks, and notably social networks. Network generation models studied in the literature primarily consider structural properties, and in some cases an individual's demographic profile in the formation of new social contacts. These models do not present a mechanism to combine both structural and demographic characteristics for the formation of new links. In this paper, we propose a new network generation algorithm which incorporates both these characteristics to model growth of a network. We use different publicly available Facebook datasets as benchmarks to demonstrate the correctness of the proposed network generation model.