Abstract

Financial literacy is knowledge that every person needs in everyday life. Studying theory, mastering practical skills, developing financial thinking - all this will allow each of us to become financially successful. Research Objective: The aim of this study is to ascertain the financial literacy level of individuals living in Baku, The Republic of Azerbaijan. 280 people between the ages of 17-60 were involved in the survey, comprised of public and private sector employees, self-employed, retirees and students to attain this objective. Method: SPSS 25.0 for Windows package program was used to evaluate the research data. First of all, frequency was determined in the research. While testing the hypotheses of the research, t-test was applied for independent samples, and Mann Whitney U test was used for comparison of two nonparametric independent groups in the examination of the differences between more than two groups. In addition, the Chi-Square test was utilized to ascertain the degree and direction of the relationship between the relevant variables. Factor analysis has been practised to reduce the number of basic dimensions or group, the variables to facilitate understanding and interpretation of the relationships between multiple variables. In order to decide on the correctness of the answers given to the questions, reliability analysis was performed. Results: In consequence of research, the average level of financial literacy success is determined to be 75% in Baku. Nevertheless, financial literacy level of the participants differs according to demographic variables such as gender, age, marital status, income, profession, education level. Conclusıon: These results can be used to guide policy makers where to place more emphasis in terms of financial education for Azerbaijans.

Highlights

  • Financial literacy is a process that enables individual investors and consumers to improve their understanding of the financial products and concepts, to measure their current comprehension, financial risks and opportunities optimally, to make more conscious choices among alternatives, and to do all other effective activities to upgrade the level of their financial well-being Kucukaslan [1]

  • The results of the analysis showed that, in general, 51.54% of Malaysians have basic financial knowledge, and if financial literacy improves, this figure drops to 37%

  • Bayar at al. [4] this paper investigated the influence of financial literacy and demographic characteristics on financial risk tolerance of individuals in a sample of Usak University staff using polynomial logistic regression analysis and obtaining data using a questionnaire method

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Summary

Introduction

Financial literacy is a process that enables individual investors and consumers to improve their understanding of the financial products and concepts, to measure their current comprehension, financial risks and opportunities optimally, to make more conscious choices among alternatives, and to do all other effective activities to upgrade the level of their financial well-being Kucukaslan [1]. Financial literacy can be defined as the ability to comprehend financial concepts and issues in order to take the right decisions in the face of changing financial conditions and to manage one’s own financial status through financial planning Aksoylu at al. In this regard, the improvements in the financial literacy of the individuals through various education programs will probably raise the demand of Universal Journal of Accounting and Finance 9(3): 316-328, 2021 financial products with different risk characteristics and in turn contribute to the development of financial sector Bayar at al. Financial literacy is to have basic knowledge in finance, the ability to use this financial information and the capability to make the right financial decisions. It is perceived that financial institutions and researchers have emphasized this issue and carried out many studies, different definitions have been made, and concepts of financial literacy, financial knowledge, financial awareness and financial adequacy are used interchangeably [6. It is perceived that financial institutions and researchers have emphasized this issue and carried out many studies, different definitions have been made, and concepts of financial literacy, financial knowledge, financial awareness and financial adequacy are used interchangeably [6. p.9]

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