Abstract
One of the main strategies of the Brazilian Tourism Ministry to increase tourist flows at national destinations was the nomination of 65 key destinations for tourism in the country. This research aimed to analyze the leisure tourism demand for key destinations with severe access limitations. A survey was conducted with tourists of 3 selected key destinations: Diamantina (MG), Parnaíba (PI) and Lençóis (BA). The main findings indicate the predominance of tourists of middle age, males and varied income levels. São Paulo is the single most important market for all 3 destinations. Among the main conclusions are the questioning of the key role of these destinations for tourism, and the positive opinion of tourists about access conditions, despite the large distances travelled (average of 1,333 Km) and the fact that a significant share of them used mainly inland modes of transport
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