Abstract
This paper analyzes the issue of demand estimation and market definition in industries where products differ according to their quality levels. An econometric methodology based on substitution elasticities is explained, and then applied to the Argentine beer industry, using data from the period 2011–2017. The results are compared to equivalent ones obtained using an alternative methodology, concluding that in Argentina we can identify two relevant markets inside the beer industry (corresponding to high/medium quality beers, and low quality beers).
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