Abstract
In paper consider the impact of information and advertising on consumer behavior and the process of productive differentiation formation. Advertising, television, radio, magazines and direct mail as major constraints of mass media may act as sources of information. Economics modernization aimed at accelerated development of the knowledge intensive industries, which contribute to Russia’s entrance at the world economy; the reset of manufacturing base of Russian economics; development of import substitution industries and limited participation in international labor specialization.
Highlights
The study of the demand, in our opinion, is to comprise a specific line related to the construction of a consumer behavior model
In paper consider the impact of information and advertising on consumer behavior and the process of productive differentiation formation
Economics modernization aimed at accelerated development of the knowledge intensive industries, which contribute to Russia’s entrance at the world economy; the reset of manufacturing base of Russian economics; development of import substitution industries and limited participation in international labor specialization
Summary
The study of the demand, in our opinion, is to comprise a specific line related to the construction of a consumer behavior model. The latter describes actions of a particular socio-economic group. By the development of a society, human wants change towards the increase of consumption as well as towards the grade improvement. Thereby, providing high grade and quantity standards of the indispensable goods. R. Shmalenzy notes that “the consumers’ choice is predetermined by an array of factors. Shmalenzy notes that “the consumers’ choice is predetermined by an array of factors It may rest on personal, family or friends’ experience, salesmen or specialists advice, data on prices and product properties that comes from public information sources”
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