Abstract
The present study estimates demand functions for novels released as books and pocket-sized paperbacks to examine factors affecting demand by format. The results show that the effects on the number of copies sold of an author’s celebrity, tie-in with a movie or television program, and literary awards differ statistically between the two formats. In addition, the findings show that demand for book and pocket-sized paperback novels is price elastic, imply that there is room for reviewing the Japanese fixed-price system. Furthermore, electronic publishing reduces printed novel sales, although the ratio of novels accessible as e-books to printed novels is relatively low in Japan.
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