Abstract
The Sports Network (TSN) is a 24-hour all-sports specialty programming service that is widely distributed in the Canadian cable television system. In eight years of operation, TSN has achieved significant financial success following a pragmatic market plan conceived in the face of the technological, regulatory, and market conditions of sports and Canadian broadcasting in the early 1980s. This paper examines critically the market strategy of TSN in light of these conditions, and evaluates some of the impacts of this strategy on TSN’s programming, as well as some implications of the changing regulatory environment of the 1990s for the network’s continued operation.
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