Abstract
The paper delineates the distribution, communication and price transmission along the supply chain. Pangasius was mainly produced and supplied from state of Andhra Pradesh to several states in India. The major share of Pangasius traded to West Bengal (73.29%) and Maharashtra (16.4%) and hence the study was restricted to these two states. The three marketing channels were identified (A, B and C) and the major volume was transacted through the channel (B). The stakeholders identified in marketing were farmers, broker, transporters, packers, ice providers, wholesalers, secondary wholesalers and retailers. Exchange of information among actors, was mainly focused on quality, quantity, prices, time of delivery and arrangements with supporting intermediaries. The every intermediary added a cost and moved it further to respective stakeholder after earning some returns. In channel (B), the profit of wholesalers and retailers was Rs. 3.08 and Rs. 6.85 per Kg, respectively whereas in channel (C), primary wholesaler, secondary wholesaler and retailer realised profit in rupees per kg of Rs. 2.31, Rs. 4.5 and Rs. 8.15, respectively. Channel (A) had shown direct sell to consumers. Price spread reflects Channel (B) (Rs. 31.2/Kg) was efficient than (C) (Rs. 34.95/Kg). Farmers opined that negligible local demand compelled farmers to sell Pangasius in distant market. Promotion of Pangasius consumption in home state and nearby states will go a long way in improving local demand and to ensure better prices. This may realise sustainable development of Pangasius in India.
Highlights
Pangasius was introduced in India during 1995-96 from Thailand through Bangladesh
Majority of the produce is marketed to the distant markets
The actors in supply chain earning considerable margin/ profit with respect to their role in the transaction. This has sustained their interest in the supply chain
Summary
Pangasius was introduced in India during 1995-96 from Thailand through Bangladesh. Sturdy nature and its compatibility to polyculture made this fish popular for aquaculture. The Pangasius, has emerged as one of the major candidate species in freshwater aquaculture system of Andhra Pradesh. Fish farmers of Andhra Pradesh have initiated the pond farming of Pangasius since the year 2004, with a view to diversify their carp-based aquaculture, and to harness its high yield potential for domestic as well as export market. The Pangasius produced in Andhra Pradesh is ice-packed and transported to consumer markets in West-Bengal, Maharashtra, Bihar, Uttar Pradesh, Delhi, Assam and in some other North-Eastern states. As compared to the well-established consumer markets of the Indian major carps, the markets for the Pangasius are very limited. Chain analysis is important in order to know the flow of Pangasius in the domestic native markets as well as distant market in India.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
