Abstract
Summary. University students were presented with either a tape‐slides presentation on an African tribe, the tape only, or the slides only, and took a retention test two days later. In comparison with the slides condition, the tape‐slides condition retained significantly more information presented by text and pictures but significantly less information presented by pictures‐only. There were no differences between the tape‐slides condition and the tape condition in retention of unillustrated text content, irrespective of its relationship to what was shown in the picture, but illustrated text content was better retained in the tape‐slides condition.
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