Abstract
Research is reported which shows that degrading situations (e.g. a failure on a test) increase affiliative propensity. Four studies demonstrated that this affiliative tendency of degraded subjects is independent of the potential partner's performance and independent of his/her characteristics. The partners appeared to be equally attractive whether or not they witnessed subject's failure, and whether they were individuals or a group. On the other hand, the affiliative desires of praised subjects seem to be oriented rather towards those who benefit from a similar situation. The motivation underlying affiliative behaviour is discussed with regard to social psychological literature. It is suggested that degraded subjects' affiliative behaviour arises from a search for support and that a socially degrading situation places the subject in a state of emotional dependency which is expressed by a non-directional affiliative tendency and vulnerability to social influence. ©1997 John Wiley & Sons, Ltd.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.