Abstract
Public Service Announcement, as one of the communication technique to the society, has certain purposes and important moral messages that are interesting to analyze. Barthes’ semiotic theory applied in this research to find the denotative meaning, connotative meaning, and myth related to the moral degradation of gadget user in “Gadget-Sad Story”. This research is a qualitative descriptive research. The data is taken from Masdulloh Project Youtube Channel by internet access. The data collection is done by observation and documentation. There are some results of this research; (1) the decline of social sensitivity and social interaction, (2) the loss of harmonious relationship in society, (3) the loss of respect to parents, and (4) the loss of self-awareness as the effect of using gadget without a good control.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: INCARE, International Journal of Educational Resources
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
