DEFINITION OF THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY IN MODERN CONDITIONS

Abstract

The article is devoted to defining the concept of corporate social responsibility in modern economic conditions that are characterized, on the one hand, by increasing humanistic values in society, public consciousness, the desire for sustainable economic systems, and on the other hand, by limited resources due to the crisis caused by the global pandemic. The article analyses scientific approaches to defining the concept of corporate social responsibility. The authors propose their own definition, according to which the main purpose of introducing corporate social responsibility into the company’s strategy is to achieve the target level of key performance indicators by improving the image of the organization because of socially significant actions and effective interaction with all stakeholders. According to this, the object, subject and principles of corporate social responsibility are defined in the article. The obtained results can be the basis for the development of a modern concept of corporate social responsibility, scientific and methodological approaches for its implementation in the company’s strategy.