Abstract
The emergence and quick adoption of social media, exemplified with Web 2.0 applications like Facebook and Instagram, has led to a new form of business processes (BP) called social business processes (SBP). An SBP encompasses aspects from both the business world and the social world. Contrarily to the business aspects, which can be captured using existing modeling languages like the standard business process modeling notation (BPMN), the social aspects cannot be modeled by these languages. This paper addresses this limitation by defining BPMN4Social, a domain specific language for SBP modeling. BPMN4Social minimally extends BPMN with social concepts that are independent of any particular Web 2.0 application. Besides its support by the BPMN2 modeler editor, BPMN4Social is accompanied by a catalog of socialization patterns that describe common social scenarios and that can assist business process designers in their modeling activities. This paper also reports on the evaluation of BPMN4Social usability in terms of effectiveness, efficiency, and satisfaction.
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